Loyalty and Satisfaction Studies

SatisfactionWorks provides member loyalty and satisfaction studies to a group of approximately 100 state, regional and national associations.

Our objective in this research is to utilize qualitative and quantitative member feedback to drive association strategies and goals. The overarching goal is to provide information to guide your association's day to day actions in meeting member expectations.

SatisfactionWorks’ proprietary member loyalty database, comprised of feedback from over 20,000 CEOs and senior executives, allows our clients to compare their performance against organizations most like themselves and share best practices on an ongoing basis. Categories of comparison and trend include:

• Value of membership
• Overall performance
• Relevance of services
• Level of association engagement
• Gaps in performance vs. expectations on key association tasks and activities
• Expected benefits

Clients tell us that this ability to track and compare is the single most valuable aspect of our satisfaction/loyalty program. It not only fully engages the participants, but it is seen as contributing to the consistent rise in client's key performance measures.